BBPA & UKHospitality.
Building the evidence for a fairer tariff
The challenge
The British Beer and Pub Association and UKHospitality asked us to examine how broadcast and films are licensed internationally as part of their tariff discussions with AVLA.
What we did
We researched licensing approaches around the world and looked at different ways of valuing the relevant rights, benchmarking our findings against previous agreements.
Our work helped support ongoing discussions to establish fair value from an industry perspective.