Sporting Venues.
Getting music licensing right across complex sporting venues
The challenge
Music is used in many different ways across sporting venues from the stadium bowl and hospitality areas to concourses, retail, training facilities and events. With different uses potentially attracting different tariffs, it can be difficult to know whether licensing accurately reflects what’s happening.
What we did
We worked with sporting organisations to understand exactly where and how music was being used, then reviewed their licences, tariffs and charges to identify anything that didn’t add up.
More than 90% of sporting clients we reviewed achieved a saving, with an average saving of 18%.
For one football club, the saving was 49%.